This weeks market research has consisted of Stationery and interiors. It is my intention too create a coordinating stationery collection to go along side my interiors, I have been looking into different options of design layouts for my stationery products. Boarders, having design build up the page, all over patterns with options to have a small cute out section for the heading.
I have had a quick play with creating two contrasting notebook ideas, looking at using borders. Using both watercolour and gouache to create a ditsy all over print in watercolour, and metallic paints with gouache to create a silhouette pattern. I see the watercolour being very successful but I don’t want to stop myself from developing, I am going to continue to develop the designs and start creating compositions in a few more weeks.
This week I have also been looking at alternative options for coordinating designs. Aswell as florals, I have been looking at plants and leaves, there is a wide variety of leaf shape, size and pattern in Scandinavian plants and I am planning on creating a design purely based around the leaves.
Composition is a big thing to think about and having exploring different options throughout market research, I am drawn to all over prints, where the leaves all overlap each other and climbing leaves, where all the plants climb up the wallpaper.
I have had a quick play with this idea, using watercolour I was able to see how the plants would fit around each other when creating a climbing wallpaper. To develop this I will create a worksheet of Scandinavian leaves and put them into repeat using photoshop.
One of my most successful designs from last semester was my ditsy all over print, featuring small plant illustrations from Scandinavia, see above. I would love to create another one of these using my new imagery in my current painting style. I have really enjoyed creating this design work skeet, playing with marks and colour. I see this design working for stationery products but also for a kids interior, as I see it being really fun and playful with the colours and marks.
I began this week trying to come up with alternate design styles that can go in my collection. I have been wanting to push my drawing an ability for a while and I started to explore the possibility of creating line work designs. Below are some examples of market research featuring line work.
I really love this combination of pieces below from the Romo ‘Gardenia’ collection. I am drawn to the dramatic half drop repeated design that features a single illustration of a flower. Looking at the image below, the 4 different prints, all in different design styles, look good together and complement each other.
This week consisted of a wide range of design development, looking at Line work, creating silhouettes, gouache and watercolour painting and creating design sheets. I have enjoyed this as I has aloud me to play and experiment. I think the silhouette is unsuccessful, as well as the watercolour with overdrawn lines. I do think the line work compositions are strong though and think would compliment my existing design ideas. At the end is an image of large scale gouache flower illustrations. I plan on combining these with my existing gouache compositions to create difference of scales within my designs.
This week I have started to look at market research for stationary. Looking at a wide range of price points and the range of patterns that are seen on stationary products today.
As well as painting with gouache, I wanted to explore painting with watercolour within this collection. I enjoyed simplifying the shapes and plants I have been looking at when painting with watercolour, and I found it surprisingly easy to create these all over patterns. I have also trying adding extra detail with finalisers and metallic paint to create additional patterns.
This week I have set aside for exploring design styles and artists/ designers I wish to be informed by, and create some initial design artwork.
The artist Sarah Gordon has some amazing illustrative hand painted studies, I really love her technique and bold and exciting use of colour! I am keen to take forward Gordon’s amazing use of mark making within her intricate studies.
Natasha Coverdale is another artist and creator I have been following recently! She creates to most gorgeous designs that she sells as prints, embroidery pieces and fabrics, and has also recently collaborated with ‘LICK’, to create 4 amazing wallpapers.
Lastly, a designer I have been a huge fan of for years, Josef Frank. I adore his work, I am drawn to the intricate designs that all seem to be weaving in and out of each other, his use of creative and bold colour combinations and his massive range of design styles. I am keen to take forward his use of colour and form to my designs.
After looking on WGSN for colour trends I have set upon the ‘Lifestyle’s and Interiors colour forecast, A/W 22/23 AWESTRUCK’. I was drawn to the opportunity for two contrasting colour schemes, both bold and exciting but one bright and colourful and the other a lot more muted.
Some initial gouache studies, created by combining multiple Scandinavian plants and flowers. I am really enjoying playing with colour and creating these complex compositions that I think will work really well in repeat! Taking these compositions forward, like Sarah Gordon’s work, I have then added additional detail by creating marks with lots of colour.
This is the start of my last semester at University! I am so excited to start this project. I am bouncing my theme of my previous project, ‘Scandinavian Forests’, and plan on creating an interior collection with coordinating stationary collection based on Scandinavian plants and flowers!
Reflecting upon my previous collection, ‘Scandinavian Forests’, I am so happy with the variety of patterns and design styles I put together.
I feel as though it is important to always try and develop, I have LOVED working on this theme, however, I want to push myself and try to create a secondary collection based on Scandinavia for my Final Major Project! Below is my initial market research, exploring colour, imagery and scale, as well as my initial moodboard to help my kick off the start of my project!